5 Unique Ways You Can Use Facebook Ads to Increase Sales

By now, you probably know that Facebook Ads hold a huge potential for your business.

They can drive cold traffic to your products and turn visitors into warm customers who buy from you again and again.

But it can be difficult to get it right.

A lot of businesses quickly put together a simple ad and think it will make them millions. In reality, it takes a lot more than that if you want to really increase your sales.

Why Use Facebook Ads to Boost Sales?

Facebook has more than 1 billion active users, which means you have access to an incredible number of potential customers from all walks of life.

Along with its laser-focused targeting efforts and the ability to reach cold audiences that you otherwise wouldn’t have the opportunity to reach, Facebook is one of the best platforms for increasing your sales.

So, maybe you’re seeing some return on your Facebook ads – maybe a few sales a month but nothing anywhere near the kind of numbers you want or need.

Or maybe you’re getting started with Facebook ads for the first time and want to get them spot on from the word go.

Let’s look at some of the unique ways you can leverage your Facebook ads to increase your sales and boost your revenue.

1. Use Multi-Product Ads

The introduction of the Facebook carousel ad has done wonders for many businesses.

With this new template of ad, you can show numerous products in a single ad, giving your customers choice and the chance to find something that suits their particular needs.

How does this translate into more sales?

Well, the carousel option gives you the chance to show relevant products, increasing the probability of someone buying, and you can even use the template to show the numerous benefits of a single product (remember that people buy benefits).

An example of a Carousel ad that shows several different products.

In a study by Adobe, they found that companies running Carousel ads experienced a 50-300% increase in click-through rates, a 35% reduction in cost per click (because of heightened engagement), and a more efficient cost per acquisition.

Implement this in your Facebook ads:

Select 4-5 products that target a different kind of customer to wrap up together in an ad.

2. Communicate Your Brand Story

More and more, consumers are buying into brands that share their values and outlook on life and, when you pair this with the fact that Facebook is inherently a social platform, it’s easy to see why brand stories are so effective.

The key thing to remember here is that most people use Facebook to connect rather than to shop.

While this might seem counterproductive if your main aim is to increase sales, it actually gives you the chance to build a relationship with prospects which, in turn, makes them more likely to buy from you.

Facebook ran a study with Adaptly on exactly this, which showed that creating a sequence of ads that conveys a key brand message instead of outright selling improves overall conversion rates. In fact, in one example from the study, the brand saw a staggering 87% increase in conversion rates.

In this example from Fabletics, the aim isn’t selling, but instead to connect with their audience.

Implement this in your Facebook ads:

Focus on what makes your brand different and why customers should buy from you over your competitor. Focus on your key message and work on building relationships rather than going in for the sell straight away.

3. Product Preview

These days, consumers are no longer passive receptacles of marketing.

They no longer buy into the polished stories made up by marketing departments. Instead, they want to see products in action and learn how said products will help them reach their goals or solve a problem for them.

The answer? Product previews.

The option of adding video to your Facebook ads is great for showing your product or service in action, providing a brief preview to consumers who might be sitting on the fence.

Adonit shows a product preview of their stylus in their Facebook ad.

Implement this in your Facebook ads:

Include a short video of your product in action or, alternatively, include a short explainer video on your landing page to convert more sales.

4. Incorporate Social Proof

If you didn’t know already, social proof is huge these days. In fact, a whopping 90% of consumers say their purchasing decisions are fueled by online reviews.

Incorporating reviews, social media shout outs about your product, or testimonials from previous buyers is a great way to build trust if your brand isn’t already well-known.

When less than 40% of people trust ads, it’s important to add that element of trust if you want to boost your conversions and generate more sales.

In this example from Heal, you can see they have used a quote from CNN, which is a huge, well-known brand that people have heard of and trust.


5. Use the Law of Psychology

Psychology and marketing go hand in hand. The key to creating an ad that actually converts is to know who you’re speaking to and how you can get them to act.

Understanding human behavior can do wonders for your business, especially when it comes to advertising and targeting cold audiences.

There are numerous ways you can incorporate small psychological tweaks into your ad, like using specific words and creating images with specific colors, but for the purpose of boosting sales in particular, we’ll look at one of the most popular options.

The Threat of Scarcity

Telling someone something is running out is a surefire way to kick them into action. The fear of missing out is a strong fear amongst most of us, and it will usually be enough to tip someone over the edge.

In your Facebook ads, you can add a sense of urgency by offering a limited number of products or by offering an incentive to buy now, like an imminent price increase.

This ad from the Traffic & Conversion Summit uses scarcity in two ways: by adding in a price increase AND by giving a limited timeframe to buy.

As you can see, there are numerous different ways you can tweak your Facebook ads to get more sales.

The key is to remember who you’re targeting and what exactly your product solves for them. Once you’ve figured this out, you can start experimenting with the different tactics here to get your sales up and your cost per conversion down.

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