What’s the Lifetime Value (LTV)
PixelYourSite Pro calculates the total value of all your clients’ orders (WooCommerce or Easy Digital Downloads) and lets you use it in two ways:
by exporting a customers file with LTV,
by adding it as a parameter for the Purchase Event
Use the LTV customers file for Lookalikes
Facebook recommendation: use the LTV customers file to create lookalikes more similar to your most valuable customers
Export the LTV customers file with PixelYourSite Pro
Import the file into an LTV Custom Audience
Make a Lookalike from the LTV Custom Audience
Make Lookalikes starting from the Purchase Event and the lifetime_value parameter
This strategy won’t require any file exporting.
Create a Custom Audience (CA) based on the Purchase event and the lifetime_value parameter.
Use an appropriate value for the LTV parameter, so that only the most valuable clients will qualify.
Make a Lookalike based on this CA.