Facebook Custom Audiences and Custom Conversions

How the GeneralEvent, the ClickEvent, the Search Event, plus the traffic_source parameter can help you

What is the GeneralEvent

It’s a custom event fired across your site. It tracks a set of key parameters:

  • contet_name
  • content_category
  • tag
  • post_type
  • post_id
  • domain
  • traffic_source
  • the URL parameters (utm_campaign, utm_source, when they exist)

Delay Event: you can delay this event, in order to avoid retargeting bouncing users.

What is the ClickEvent

The ClickEvent fires automatically every time a user clicks on something. It has the following parameters:

  • tag_text: the link’s text
  • tag_type: a (for HTML links) or button
  • contet_name
  • content_category
  • tag
  • post_type
  • post_id
  • domain
  • traffic_source
  • the URL parameters (utm_campaign, utm_source, when they exist)

It can be used for both Custom Audiences and Custom Conversions

What is the Search Event

The Search Event is a standard Facebook event that will be fired every time a search is made by some of your users.

It will pull the exact searched phrase as the search_string parameter.

Track the traffic source and URL parameters

The traffic_source and the URL parameters will be tracked for all the pixel events fired on your site

WooCommerce and EDD

 

All the WooCommerce and  Easy Digital Downloads events will be optimized for Custom Audiences, on top of being ready for Dynamic Ads.

 

You’ll be able to use: product name and ID, product value, category or tags, user’s town, city, state or country, the payment, and shipping method, orders total value, customer’s lifetime value, the use of coupons and the coupon’s name.

How to use all this data

Make Custom Conversions and optimize your ads for them

 

The ClickEvent is best suited for this approach, letting you optimize for all kind of actions like newsletter or seminar sign ups.

Make Custom Audiences for your retargeting campaigns

 

Using the GeneralEvent and its parameters, you can have some incredible accurate and targeted Custom Audiences.

Prepare your site for Facebook Custom Audiences and Conversions with PixelYourSite Pro:

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