What is the AdSense Event?
The AdSense Event it’s a Facebook pixel event fired by PixelYourSite when someone clicks an Adsense ad on your site.
What parameters does the event have?
- contet_name: the name of the page where the ad was clicked
- post_type: the type of the post where the ad was clicked (post, page, product and so on)
- the URL parameters (utm_campaign, utm_source, when they exist)
How to use the AdSense Event
Optimize your Facebook ads for AdSense clicks
The AdSense event is not a standard Facebook event, so you will need to create a Custom Conversion first
Once you have your AdSense Custom Conversion, you can use it to optimize your ads for it. Sounds crazy, but you can try to do some really cool arbitrage this way.
Retarget visitors that clicked on your ads
Create a Custom Audience (CA) based on the AdSense Event and retarget it with your Facebook ads.