If you want to use PixelYourSite together with Facebook for WooCommerce extension, you can do it with no problem whatsoever. We made sure that PixelYourSite works properly when this extension is installed.
What’s Facebook for WooCommerce
It’s an add-on made by the Facebook team that does three things:
- It adds a very basic Facebook pixel on a website
- It creates a Product Catalog
- It synchronizes a WooCommerce store with a Facebook Page Shop
The pixel implemented by this addon doesn’t have any kind of flexibility, can’t be used to add additional events on pages or actions, and sends a limited number of parameters. In other words, it’s a very primitive kind of implementation. It will work for simple ads strategies, but that’s all.
More so, the current version isn’t even capable to fire an AddToCart event when the add to cart button is clicked. This event is fired only on the Cart page. This type of setup won’t suit most stores out there and can leave plenty of valid AddToCart events unaccounted. I suppose this will get fixed eventually.
The Product Catalog
The extension will automatically create a Product Catalog. This part is easy and smooth. However, there are no ways to filter products or to configure tax rules, for example.
It doesn’t work well WPML or with multi-currency stores.
If you’re interested in various filters (categories, tags, product status, sales, tax) or if you use WPML or multiple currencies, you can use our own Product Catalog plugin for WooCommerce
The Facebook Page Shop
This is where the extension has the upper hand since right now it’s the only tool that will synchronize a WooCommerce store with a Facebook Shop.
Actually, that’s the main reason you will want to use it.
“Facebook for WooCommerce” and PixelYourSite
If you decide to use the Facebook for WooCommerce extension, we recommend that you keep PixelYourSite plugin active too. It will let you use the best from both worlds: a super-powerful pixel and a Facebook Shop.
In order for this to work, we made a custom integration in our plugin.
Use Facebook for WooCommerce extension content_id logic
When PixelYourSite detects the Facebook for WooCommerce extension, it adds a new option under the PYS WooCommerce tab. If you plan to use the Facebook for WooCommerce product catalog for dynamic ads, you should turn this option ON.
With this option ON, PixelYourSite will use the same logic for the content_ids parameters of your WooCommerce events. This way the products will be matched with your Product Catalog, making sure that any Dynamic Ads campaign will properly work.
Ignore the pixel duplicate warning
When you will configure the extension you will get a duplicate pixel warning message:
As we mentioned before, we implemented a special integration for this extension, so the pixel won’t be fired twice.
This way you can have a Facebook Page Shop and a very smart and useful pixel on your site.
Where to get them?
Facebook for WooCommerce:
You can download it directly from your Facebook Ads Manager
a. Open Ads Manager and click on the Pixels link in the top menu
b. If your pixel is not configured, click on “Setup pixel”. If it’s configured, click on “Set up”.
c. Select the first option, “Use an integration or Tag Manager”
d. Select WooCommerce and click on the green “Download” button.
e. Follow the steps but and don’t forget to ignore the “double pixel” warning.